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Environment Victoria

Bushfire stories and resilient communities

Bushfire stories and resilient communities

This has been a year of crisis – first the fires, and then the pandemic. Communities in bushfire-affected areas have lived through both, but now the media ha...

australia > VIC > regional
01/01/2020 > 31/03/2021

FIELD OF INTEREST

  • Environment & Climate Change

TARGET POPULATION

  • General Population
  • People experiencing socio-economic disadvantage or vulnerability

PROJECT SUMMARY

This has been a year of crisis – first the fires, and then the pandemic. Communities in bushfire-affected areas have lived through both, but now the media has moved on their stories aren’t being told. This communications campaign trains and supports people in fire affected areas in East Gippsland – including more vulnerable residents – to tell their stories about the impact of climate change and the opportunities renewable energy represents to rebuild the region.

Bushfire communities will need years to properly recover and will most likely keep being impacted by climate change in the future. As media attention has shifted, bushfire survivors are feeling abandoned by the Victorian public. Any support to this project would allow us to keep supporting survivors to tell their story. It also addresses three of the 5 key elements of psychological first aid: self-efficacy (empowerment), connectedness (community of shared experience) and hope. By next summer they will be strong local and national advocates.

Research we have commissioned shows that stories from bushfire survivors are more likely to shift people’s attitude on climate action. Their stories shape the media narrative, and hence how governments respond to the climate crisis. For the long-term need for strong climate action, these are the stories we need to elevate. There is also a unique opportunity to showcase how we can use renewables to rebuild communities.

PROJECT OUTCOMES

Top level outcomes
 Increased resilience of bushfire survivor community in East Gippsland
 Shift public attitude on the impact of climate change in Australia
 Maintain public attention on bushfire-affected communities and climate change during COVID19
 Shift the public attitude in regional Victoria on climate impacts and renewable energy
 Increase Victorian government response on climate change and adaptation

Profile of Environment Victoria

Environment Victoria

Environment Victoria is an independent charity, funded by donations. Established in 1969, we’ve grown into a community of 40 grassroots member groups and more than 100,000 individual supporters.

Together we’re campaigning to solve the climate crisis and build a thriving, sustainable society that protects and values nature.

We see Victoria as a national and global leader for solving the climate change crisis. We believe our state can be an inspiring example of a sustainable society that protects and values nature.

To reach this future, we campaign in the following areas:
- Safe Climate
- Health Rivers and Nature
- Sustainable Living

BUDGET BREAKDOWN

TOTAL BUDGET: $217,235
FUNDING
Funding sourceAmount
Funding secured $95,000
Funding gap (unconfirmed)$122,235
EXPENSES
Expense itemAmount
Staffing (Media advisor, videographer & film editor, communication team)$105,235
Research costs (travel, accommodation etc.)$28,000
Advertising and publishing (print and social media)$54,000
Resources for community groups$2,000
Workshops and training$8,000
Media consultancy$20,000

Support Bushfire stories and resilient communities

Got a question about this project or ready to contribute? Contact our Philanthropy & Impact Team.

DOES YOUR PROJECT NEED FUNDING TOO?

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