This has been a year of crisis – first the fires, and then the pandemic. Communities in bushfire-affected areas have lived through both, but now the media ha...
GOAL
$122,235
PROJECT SUMMARY
This has been a year of crisis – first the fires, and then the pandemic. Communities in bushfire-affected areas have lived through both, but now the media has moved on their stories aren’t being told. This communications campaign trains and supports people in fire affected areas in East Gippsland – including more vulnerable residents – to tell their stories about the impact of climate change and the opportunities renewable energy represents to rebuild the region.
Bushfire communities will need years to properly recover and will most likely keep being impacted by climate change in the future. As media attention has shifted, bushfire survivors are feeling abandoned by the Victorian public. Any support to this project would allow us to keep supporting survivors to tell their story. It also addresses three of the 5 key elements of psychological first aid: self-efficacy (empowerment), connectedness (community of shared experience) and hope. By next summer they will be strong local and national advocates.
Research we have commissioned shows that stories from bushfire survivors are more likely to shift people’s attitude on climate action. Their stories shape the media narrative, and hence how governments respond to the climate crisis. For the long-term need for strong climate action, these are the stories we need to elevate. There is also a unique opportunity to showcase how we can use renewables to rebuild communities.
PROJECT OUTCOMES
Top level outcomes
Increased resilience of bushfire survivor community in East Gippsland
Shift public attitude on the impact of climate change in Australia
Maintain public attention on bushfire-affected communities and climate change during COVID19
Shift the public attitude in regional Victoria on climate impacts and renewable energy
Increase Victorian government response on climate change and adaptation
Environment Victoria
Environment Victoria is an independent charity, funded by donations. Established in 1969, we’ve grown into a community of 40 grassroots member groups and more than 100,000 individual supporters.
Together we’re campaigning to solve the climate crisis and build a thriving, sustainable society that protects and values nature.
We see Victoria as a national and global leader for solving the climate change crisis. We believe our state can be an inspiring example of a sustainable society that protects and values nature.
To reach this future, we campaign in the following areas:
- Safe Climate
- Health Rivers and Nature
- Sustainable Living
BUDGET BREAKDOWN
TOTAL BUDGET: $217,235
FUNDING
| Funding source | Amount |
|---|---|
| Funding secured | $95,000 |
| Funding gap (unconfirmed) | $122,235 |
EXPENSES
| Expense item | Amount |
|---|---|
| Staffing (Media advisor, videographer & film editor, communication team) | $105,235 |
| Research costs (travel, accommodation etc.) | $28,000 |
| Advertising and publishing (print and social media) | $54,000 |
| Resources for community groups | $2,000 |
| Workshops and training | $8,000 |
| Media consultancy | $20,000 |
Support Bushfire stories and resilient communities
Got a question about this project or ready to contribute? Contact our Philanthropy & Impact Team.
DOES YOUR PROJECT NEED FUNDING TOO?
As a broker of change, we invite social change initiatives to apply for funding. Eligible proposals are shared with our giving community via our Granting Opportunities directory.