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Guildhouse Inc.

(re)Vision: preparing South Australia’s visual arts and craft community for a changing world

(re)Vision: preparing South Australia’s visual arts and craft community for a changing world

With your support and our expertise, Guildhouse can address the three most pressing issues the South Australian visual arts and craft community are facing as ...

GOAL

$19,000

RAISED

$19,000

australia > both
06/07/2020 > 30/06/2021

FIELD OF INTEREST

  • Building A Culturally Vibrant Society - Sector / workforce capacity building
  • Building A Culturally Vibrant Society - Supporting and fostering the arts

TARGET POPULATION

  • People experiencing socio-economic disadvantage or vulnerability
  • Not applicable

PROJECT SUMMARY

With your support and our expertise, Guildhouse can address the three most pressing issues the South Australian visual arts and craft community are facing as result of this pandemic. They are mental health, financial sustainability and isolation.

We have developed a program that, with external expertise, will give 200-300 participants the opportunity to participate in this program at a cost to a donor of less than $250 per practitioner. Importantly, this comprehensive program will provide an immediate solution for our clients at this critical time.

During this time of change and economic devastation, we need to ensure we can continue to support professional practicing artists to create work, remain professionally engaged, and adapt their practices to the ‘new normal.’

(re)Vision will do this by:
– Introducing a new fortnightly series of online skills and career development programs in response to changing needs, including digital delivery and audience development, collaborative business practices, and new ways to generate revenue.
– Developing a cohort of tech mentors from outside the arts sector to share diverse technical skills.
– Launching an online alternative to exhibition openings, including international and national guests and virtual studio tours.
– Finding new ways for practitioners to connect to overcome isolation and improve wellbeing.

Specific skill gaps identified:
At a time where we are absolutely reliant on a digital presence and ability to connect virtually, a vast proportion of creative practitioners are facing significant challenges:
• Severely under developed web presence, or no website at all
• Uncertainty about how to manage a social media presence and profile amongst all the ‘noise’ of Covid-19 and isolation
• How to reach audiences when Galleries and Institutions (normal channels to market) are scrambling to respond themselves
• Underdeveloped online retail options
• Digital skills to navigate/develop to present work in new online contexts

These skills gaps are unevenly distributed – many artists have digital/technical skills in one area, but are completely under developed in others.

The emphasis on bringing external technical expertise (web development, online retail, social media expertise, adword marketing, VR, streaming platform development, etc) to artists in the context of a mini mentorship allows specific, purposeful skills to be developed. Our experience with mentorships is that relationships/rapport often extends beyond the formal period of the mentorship, providing opportunities for future collaboration.

PROJECT OUTCOMES

Short Term
- Address skills gaps including digital delivery and audience development, collaborative business practices, and new ways to generate revenue for 200-300 South Australian practitioners.
- New mentorship relationships/collaborations formed
- Transition existing Guildhouse artistic and professional development programs online to support connection, knowledge exchange, and artistic excellence.
- Create employment opportunities for artists to deliver online programs.

Long Term
- Reduce professional and personal isolation through increased sector engagement.
- Improve access and inclusion for those doubly marginalised by being based in regional areas or identifying as members of already-underrepresented groups.
- Create an engaged cohort of supporters and collaborators from outside of the arts sector that support Guildhouse initiatives and build relationships with individual artists
- South Australian artists finding new ways of connecting with audiences and generating revenue
- Build stronger international and national connections for SA artists.

As an organisation, we are committed to an evidenced-based approach. This program is outcomes driven, and will be measured by:
- Evaluation of participants’ attainment of new technical skills
- Evaluation of the impact on participant’s future arts practice, including business skills
- Self-evaluation of confidence and wellbeing
- Levels of participation in the program
- New collaborations and relationships formed

Profile of Guildhouse Inc.

Guildhouse Inc.

Guildhouse is a not-for-profit arts organisation with more than 50 years’ experience supporting South Australia’s visual artists, craftspeople and designers.

We sustain a thriving artistic and sector ecology by working directly with independent practitioners to develop their work with ambition, invest in their skills, professional and creative development, and build and maintain sustainable careers.

Our diverse, responsive program connects artists with markets and networks, nurtures and extends their practice through showcase, promotion and professional development opportunities. In 2019 alone, our program engaged 1,162 artists in 32 developmental opportunities that reached audiences in excess of 500,000 people (in SA and inter/
nationally).

As the state’s peak body for visual artists and craftspeople, Guildhouse has experienced an overwhelming increase in demand since the impact of COVID-19 (C19) began to be felt in March 2020.

This includes artists seeking creative and professional development guidance, contractual, fundraising and business development advice, help to adapt existing projects, peer connection and support. Many have lost or are in fear for their livelihoods, or are attempting to transition their work online without having the skills or equipment to do so.

BUDGET BREAKDOWN

TOTAL BUDGET: $120,700
FUNDING
Funding sourceAmount
Day Family Foundation$15,000
Australia Council Resilience Grant$20,000
Funding gap (unconfirmed)$19,000
Guildhouse In-kind$53,500
Other Inkind (presenters and mentors)$13,200
EXPENSES
Expense itemAmount
Employment of 15 guest presenters at $200 per to provide training, including: - online market development - website development - social media/social platforms - online sales platforms - new/alternative business collaborations$3,000
Digital Delivery Expertise:   External consultant fee to devise new approaches and guide program development$3,000
Program design and management: Salary for Guildhouse programs coordinator, 4 x days per week for one year (Guildhouse cover on-costs, superannuation etc) Additional inkind will also include senior staff supervision and other admin/on costs.$48,000
Guest Presenters: In kind contribution (based on in-principle inkind contribution of $200 per session x6) from Curators/Gallerists to provide: - live Q&A and investigation of exhibitions - taking questions/facilitating from participants - facilitating introductions and conversations specific to practice$1,200
Tech Mentors: In kind contribution (based on approx. value of $150p/h x 4 hours) from 20 Tech Mentors to provide: - 1:1 advice specific to tech skill set and artists goals/needs - Host small group sessions via zoom for up to 8 participants$12,000
Program design and management: Guildhouse cover on-costs, superannuation etc). Guildhouse inkind will also include additional senior staff supervision and other admin/on costs.$8,500
Promotion and Marketing: Online marketing. Leverage contribution from Google NFP Adword Grant to promote SA artists and Guildhouse marketing and social media (confirmed).$45,000

Support (re)Vision: preparing South Australia’s visual arts and craft community for a changing world

Got a question about this project or ready to contribute? Contact our Philanthropy & Impact Team.

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