Protecting people from gambling harm
Alliance for Gambling Reform
Alliance for Gambling Reform

TOTAL GRANTED
$85,000

Impact AreaTackling Inequality
Year First Supported 2017
Protecting people from gambling harm
The Alliance for Gambling Reform (AGR) is a national advocacy organisation which works to prevent and minimise the harm from gambling. AGR’s aim is to remove the shame that surrounds gambling addiction, have the problem treated as a public health issue, and achieve the legislative changes needed to protect communities.
Issue
The harm caused by gambling impacts people and communities in many different ways. There are around 500,000 people in Australia who are experiencing high or severe levels of harm from gambling. On average, these people lose $21,000 a year.
Poker machine gambling continues to be the largest contributor to gambling harm, resulting in losses of more than $12 billion every year.
Response
In late 2016, AGR secured a powerful win in their campaign to reduce harm from poker machine gambling. After sustained campaigning, Coles announced that they would implement a trial to limit the maximum bet to $1 on its poker machines in South Australia and Queensland. Shortly after, the Impact Fund came on as an early supporter to help AGR leverage the momentum that was building at the time.
Through the Pokies Play You campaign, AGR is reframing gambling as a public health issue and supporting brands and AFL clubs to divest from the poker machine industry.
Progress update
UPDATED MARCH 2022
- Coles and Woolworths supermarkets and nine AFL clubs have divested from the poker machine industry.
What the Impact Fund’s support means
“Impact Funders are willing to back risky ideas and uncertain paths to advance social change… the Impact Fund community understood our vision from the beginning.” – Tony Mohr, Executive Director (2016–20), AGR
Read case study in Making Change Together: Five years of the Impact Fund
Grants
- 2017 Large Grants round: $60,000 for Pokies Play You campaign
- 2020 ‘Supporting Our Partners’ Covid-19 Agile Grant: $25,000 in core funding
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