Stillbirth affects six families every day in Australia. Many of these deaths are preventable. Yet for families from migrant and multicultural backgrounds, language barriers and lack of accessible information mean the risk is even greater. Still Aware has distributed hundreds of thousands of Safe Pregnancy Packs across the country, clear, evidence-based resources that empower expectant ...
Still Aware
Safe Pregnancy Bundles: Culturally Inclusive Stillbirth Prevention
GOAL
$96,400
Australia > National / Multi-state > Metro and Regional
Field of Interest
- Health/wellbeing and medical research
- Individual/family services and support
Target Population
- Women and girls
- People experiencing socio-economic disadvantage or vulnerability
Still Aware
Still Aware Limited is Australia’s first not-for-profit charity solely dedicated to stillbirth awareness and prevention. It was founded by Claire Foord, who tragically lost her daughter, Alfie, to stillbirth at 40 weeks of pregnancy despite having a relatively textbook pregnancy. Determined to prevent other families from experiencing similar heartbreak, Claire established Still Aware to drive change in how stillbirth is understood, spoken about, and prevented.
The purpose of Still Aware is to reduce the rate of preventable stillbirth through proactive education, awareness, advocacy, and community engagement. We are committed to educating expectant parents and healthcare professionals on stillbirth prevention strategies, advocating for improved and respectful pregnancy care, and challenging outdated practices that no longer serve the best interests of families or their babies. By empowering individuals with knowledge and opening up conversations around stillbirth, Still Aware aims to improve pregnancy outcomes and save lives.
Still Aware receives no government funding. We are proud to say that every cent donated goes directly toward the cause of preventing stillbirth. As a not-for-profit charity, we are deeply appreciative of the support we receive from community-minded organisations and individuals who help us continue our life-saving work.
Project Summary
Stillbirth affects six families every day in Australia. Many of these deaths are preventable. Yet for families from migrant and multicultural backgrounds, language barriers and lack of accessible information mean the risk is even greater.
Still Aware has distributed hundreds of thousands of Safe Pregnancy Packs across the country, clear, evidence-based resources that empower expectant families to reduce the risk of stillbirth. Now, we’re ready to take the next vital step: making these resources culturally inclusive and linguistically accessible.
We are seeking philanthropic support of $96,400 to produce Safe Pregnancy Bundles in Mandarin, Arabic, or Vietnamese, the three most widely spoken languages in Australia after English. This project will not only save lives, but also affirm that every family, regardless of cultural background, deserves compassionate and accessible care.
Project Outcomes
Your contribution will directly fund:
- Community-led consultation with bereaved families and cultural leaders to guide respectful, relevant content
- Professional translation and back-translation to ensure accuracy and trust
- Culturally adapted design and video content, making health messages accessible
- First-round printing and national distribution of life-saving packs to hospitals, clinics, and community spaces
- A national digital campaign to reach thousands of families in-language and online
Budget Breakdown
TOTAL BUDGET: $96,400
FUNDING
| Funding source | Amount |
|---|---|
| Funding Gap | $96,400 |
EXPENSES
| Expense item | Amount |
|---|---|
| Community engagement and consultation | $6,500 |
| Translation & content adaptation | $9,200 |
| Design and formatting of resource | $3,500 |
| Website development | $12,000 |
| Project administation | $25,000 |
| Media/digital campaign | $15,000 |
| Printing & distribution: placing life-saving resources directly into the hands of expectant parents | $18,200 |
| Educational video production | $7,000 |
Support Still Aware
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